How To Build an Online Presence for Your Business
There are right ways and wrong ways to build your company’s online presence and telling the difference can take some practice. Whether you are building a website, making ads or opening social media accounts, it is a good idea to keep your corporate culture in mind. This can help ensure that everything is done professionally, consistently and on-brand, even if your small business is not a corporation.
Have a Good Website
The best base for your online business presence is a good website. Even if most of your business is not online, having a website full of company information can help bring customers to your door. You will want to make sure that your site loads quickly and has appealing visuals to keep customers engaged long enough to do business. When the message you want to convey to your site visitors is easy to find and understand, it can go a long way towards establishing the type of branding and culture your company has.
Optimize for Mobile
Not only should you optimize your website for mobile device users but optimize your ads for them as well. More people than ever are using their smartphones to look for products and services, connect with friends or just surf the web for information. This means that you can communicate with potential customers with eye-catching information that does not make them scroll through pages to get the one thing they are looking for. Your corporate culture should reflect the ways that changing technology is shaping the marketplace and appeal to those users.
While it is a good idea to have a social media presence, opening an account on every platform at the same time will not end well. The key to successful social media marketing is to build your presence there organically with a good posting schedule where the voice of your company culture can really shine through. It is best to start with one or two accounts and to get them flourishing before opening any more. This can give you time to build a routine of checking those accounts and posting before you have too many and get overwhelmed.
Portraying your corporate culture online through a website, advertisements and social media can be a good way to bring business to your company, no matter how big you are. Since many people use the internet to find products and services, having contact information available on an easy to read site can bring customers into your brick-and-mortar store as much as it can turn site visits into online sales.